Lesser talked about brands, like niche perfumer Byredo, tend to capture the very essences of the most beautiful flowers and natural concepts in a way no other perfume brand can.

That’s probably why the Swedish perfume house don’t need to showcase their scents with glossy magazine advertising or extravagant bottle designs, instead sticking to the signature chic, understated monochrome style.

Deep Viola is Byredo’s newest fragrance for 2020 and it celebrates the beauty and sensuality of violet flowers in a quiet yet seductive way.

Byredo Deep Viola explores the intensity of deep evening violets, scents which have marked many a generation. It was Shakespeare who said “A violet is the youth of primary nature.” The line he wrote in Hamlet went on to ignite an endless love of the purple…
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